About Luigi Mazzei : Graduated in Communication and Marketing Psychology, he discussed his degree thesis on the theme of "the influence of viral videos". To date he has several videos to his credit: advertising, experimental, viral, short films, documentaries, and sound installations etc. In 2010 he directed the viral video 'Lipstick Fever' finalist at the "Falstival", the first viral video festival in Italy. In 2011 he worked with Roberto Fazio interaction design studio creating case histories and marketing activities, including the campaign to disseminate video mapping, for the celebration of the 30 years of partnership between HUGO BOSS and Mclaren. For 10 years, he has been dealing with web and event marketing, working for lots of Calabrian companies and innovative startups, among the best known Atooma, proclaimed best app in the world in 2013. In 2014, he was identified and chosen by Augusto Coppola (co-founder of Innovaction Lab ) to present the story of "hope" of Startup Calabria together with giants such as Microsoft, Air B&B, JP Morgan at the Auditorium della Conciliazione in Rome. He has collaborated in the organization of events, related to the world of startups with IBM, MICROSOFT and Talent Garden, in the artistic and cultural field with Testaccio Lab in Rome. Organizer of the first Startup Weekend in Calabria and mentor of young startups. He then gave numerous consultations, for more than 50 companies in just 3 years, achieving excellent results. In the world of design and packaging he has obtained important international awards: 'International packaging competition' Vinitaly 2018 and 'A'Design Awards' 2019 in Como.