Profile: Daniel da Hora

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This is the public profile of Daniel da Hora, click here to view our interview with Daniel da Hora
About Daniel da Hora : Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Associate Art Director / Creative Digital Director at Creatto Comunicação (1997 - 2005). Founder and Chief Creative Officer at DH,LO Creative Boutique (2010 - 2020). Professor / researcher at Federal University PB / Brazil 2021 - present days).

Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA). Mentor and member of the jury for The One Club for Creativity Portfolio Review Educational Program, and The Next Creative Leaders Program.

He is also a visual artist, having participated in collective and individual exhibitions in Argentina, Brazil, Ecuador, England, France, and United States. Selected by the international curatorship to take part at the “Salón des Indépendants” in Paris, in celebrations for the 140th anniversary of the event, hosted at the Grand Palais Ephemére, in February 2024. Was the curator of big exhibitions in Brazil, such as He won the “highlight award” from the Francachela collective, for his exhibition at the Queens Library Gallery in New York (USA - 2004), a “revelation award at Galeria Alicia Brandy in Buenos Aires (ARG - 2005), and a highlights at Buzzell Studios Gallery in Sta. Monica (CA / USA - 2017). He has works in private collections in Brazil and abroad.

He was coordinator of the assembly group for the Porto Mídia Digital Arts gallery, at Porto Digital, in Recife / PE. He was the curator of the shorts exhibition at the Porto Mídia Visual Arts gallery, presenting exhibitions with multiple disciplines, such as design, photography, animation, visual and musical installations. He was the curator of the exhibition “Recife, The Playable City”, in partnership with Porto Digital and the British Council, and the exhibition “Recife Sem Filtro”, an exhibition of digital photos about the landscape of that city.
STATEMENT OF ART:
Design is the alchemy of transforming the mundane into the magnificent, a symphony of form and function where aesthetics and utility embrace in a harmonious dance. It is the thoughtful response to a need, a silent dialogue between creator and user, where each curve, line, and texture is a whisper of consideration. Design is a deliberate act of empathy, an understanding that materials are not mere substances, but the very skin of our ideas, bearing the weight of environmental and social impacts. In its essence, design is the art of crafting experiences, a philosophical quest to balance the tangible with the intangible, sculpting the world not just as it is, but as it could be - a reflection of our highest aspirations, desires, and dreams.

ORGANIZATION:
Myself

NON-DESIGN OCCUPATION:
Advertising professional Marketing, PR, advertising

EDUCATION:
1996, Graphic Design, GD, Federal University, Recife/BRA;
2002, Semiotics, MA, Federal University, Recife/BRA;
2022, Arts and Design, DOC, Federal University, Recife/BRA.

EXPERIENCE:
1997-2006, Creative Director, Creatto Comunicacao
2010-2021, Chief Creative Officer, DH,LO Creative Boutique
2021 - Professor / Researcher, Federal University PB

PRIVATE EXHIBITIONS:
2003, "Janelas", Creatto Comunicação, Recife / Brasil
2004, "Janelas", Queens Library Galery, NYC / USA
2004, "Infografias", Uniaeso, Olinda / Brasil
2005, "Ars Ludens", La Honorable Cámara de Diputados de La Nación - Sala VIP, Buenos Aires / Argentina
2009, "Paisagens", FIAP, Buenos Aires / Argentina
2023, “Padrão e Ruptura”, João pessoa / Brasil

MIXED EXHIBITIONS:
2004, "Art en Latino America", Queens Library Galery, NYC / USA
2005, "Ars Ludens", Galeria Alicia Brandy, Buenos Aires / Argentina
2018, "Tempo Denso", Uniaeso, Olinda / Brasil
2023, “Diálogos Impressionistas”, Galeria CasaClub, Recife / Brasil
2024, Salon des Independantes, Grand Palau’s, Paris / France;
2023, “Diálogos Impressionistas”, Galeria Janete Costa, Recife / Brasil

EVENTS:
2011, "What is it about Brazil?", Tomorrow Awards, New York / USA
2012, "Creativity for Change", Creativity International Awards, Louisville / USA
2013, "No Bounderies For Creativity", Speaker, Cannes Lions Festival, Cannes / France
2015, "Independency Agency", Speaker, Cristal Festival, Courchevel / France
2016, "Creative Criteria", Speaker, Ad Stars Festival, Busan / South Korea
2017, "State of Gelocation Art", Speaker, Cannes Lions Festival, Cannes / France
2021, “ECI Awards Creativity and Technology”, Lifetime Achievement Recipient, Shanghai/China

ACADEMIC PUBLICATIONS:
2007, Imagem e Publicidade – Artes Plásticas, Semiótica e Tecnologia, BI, Bureau de Imagens, Olinda / Brasil, ISBN 9788590713005
2014, Semiótica & Publicidade - a questão do índice e as imagens de terceira geração, BI, Bureau de Imagens, Recife / Brasil, ISBN 9788590713006
2015, Imagem e Publicidade - Por uma semiótica expandida, Escala, São Paulo / Brasil, ISBN 9788590713007

BOOKS:
2007, "Image and Advertising", 100 Pages, Cultura Edition, Recife / Brazil
2014, “Semiótica e Publicidade - a questão do índice e as imagens de terceira geração”, 124 Pages, Ed. PerSe, SP / Brazil
2015, “Imagem e Publicidade - Por uma semiótica expandida”, 112 Pages, Ed. PerSe, SP / Brazil

LANGUAGE SKILLS:
Portuguese (Native);
English (Near Native);
Spanish (Advanced);
Italian (beginner).

COMPUTER LITERACY:
Adobe Illustrator, Expert;
Adobe Photoshop, expert;
Adobe InDesign, Advanced;
Adobe Premiere, Intermediate;
Adobe After Effects, Intermediate.

MEMBERSHIPS & ASSOCIATIONS:
2004, ADC, New York/USA;
2006, CCSP, São Paulo/BRA;
2010, CLIO, New York/USA;
2012, iADAS, NY/USA
2013, Aiva, Los Angeles/USA
2016, ABP, Rio de Janeiro/BRA

HOBBIES:
Coin Collection, Play Basketball, Play Music.

PORTFOLIO URL:
https://creativepool.com/danieldahora

REGISTRATION DATE:
2016-03-03 16:31:36

COUNTRY/REGION:
Brazil

ACCOUNT TYPE:
Professional

Awards received by Daniel da Hora


Unique Advertising Campaign

A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2018
Daniel da Hora for Dh, Lo Creative Boutique
Winghook Branding System Corporate Identity

A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2023
Daniel da Hora for Dahlstedt Holding Sl
Cats in a Box Communication Design

A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2023
Daniel da Hora for Adote Um Gatinho
Love Art Campaign

Bronze A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2023
Daniel da Hora for Dahlstedt Holding Sl
Danielle Johnei Gastronomy Branding System

Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2018
Daniel da Hora for Dh, Lo Creative Boutique
Find Some Time Advertising Campaign

Golden A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2018
Agência Um for Agência Um



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