Profile: Amanda Dempster |
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View Larger Image and Additional Photos of Amanda DempsterAbout Amanda Dempster : Amanda Dempster is an accomplished designer and marketing professional and the Managing Director of Holiday Brands. An Australian creative marketing & brand agency that specialises in driving bookings and increased brand exposure for tourism & accommodation providers.
With over two decades of experience in a range of fields, Amanda has developed a reputation for delivering outstanding results for businesses of all sizes. Her exceptional skills in brand development and performance marketing have earned her numerous accolades and awards, including recognition as Australian Tourism Marketing Agency 2023, one of Australia's Top 5 Digital Marketers in 2022 and state wide winner for Performance Marketing.
As a designer, my philosophy is deeply rooted in the belief that design is not merely a tool for creating visually appealing products, but rather a powerful means of expressing oneself, conveying a message, and reflecting the values and mission of an individual or organization. Whether designing for personal or corporate purposes, I believe that design has the potential to make a lasting impact on people's lives, and that it is our responsibility as designers to use our skills and creative insight to create something meaningful and purposeful.
At the heart of my philosophy is the belief that design is an expression of self (business self, or individual self). As human beings, we are all unique and have our own perspectives, experiences, and values. Design provides us with an opportunity to express ourselves in a way that is authentic and meaningful. Whether it is a personal brand, a website, or a logo, design should reflect who we are, what we stand for, and what we want to achieve. It should communicate our personality, style, and values in a way that resonates with our target audience and makes a lasting impression.
In the context of branding, design plays an essential role in creating a statement of individuality. A strong brand is one that stands out from the crowd, communicates a unique personality, and creates a deep emotional connection with its target audience. Design is the key to achieving this. By creating a visual identity that is distinct and memorable, a brand can establish itself as a leader in its industry, differentiate itself from its competitors, and build a loyal following of customers who identify with its values and mission.
Moreover, design is a reflection of values and mission. In today's world, consumers are more socially and environmentally conscious than ever before. They want to do business with companies that share their values and are committed to making a positive impact on society and the planet. Design can help communicate these values and mission through visual cues, such as color, typography, and imagery. By using design to communicate these values and mission, companies can build a strong sense of trust and credibility with their target audience and create a lasting impact on society.
In conclusion, my philosophy of design is centered around the belief that design is an expression of self, a statement of individuality, and a reflection of values and mission. Whether designing for personal or corporate purposes, design should be used to create something meaningful and purposeful that resonates with its target audience and creates a lasting impact. As designers, it is our responsibility to use our skills to create something that is not only visually appealing but also communicates a deeper message and reflects our values and mission. By doing so, we can help create a world that is more beautiful, meaningful, and impactful for all.
ORGANIZATION:
Holiday Brands
AWARDS:
2023 - Finalist, Future Leaders Award, Caravan Industry Association of Australia
2022 - Top 5 Australia - Digtial Marketing - Australian Web Awards
2022 - Winner, Top Performance Marketing Agency - Qld, Australia
2021 - Finalist, Future Leaders Award, Caravan Industry Association of Australia
PRESS APPEARANCES:
Auspreneur, Online Magazine, 2021
Australian Business Journey, 2021
LANGUAGE SKILLS:
English - native, French, Beginner
MEMBERSHIPS & ASSOCIATIONS:
Australian Institute of Marketing
HOBBIES:
Adventure Sports, Outdoor Adventure Activities, Creative Professional Development, Escape Rooms
CLIENTELE:
Small to medium business.
Serviced based businesses
Hospitality brands and tourism providers.
WEB SITE:
http://www.holidaybrands.com.au
PORTFOLIO URL:
https://www.holidaybrands.com.au/recent-work/
REGISTRATION DATE:
2012-01-08 22:24:51
COUNTRY/REGION:
Australia
ACCOUNT TYPE:
Professional
Awards received by Amanda Dempster
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Tathra Eco Camp Brand Identity A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2022 Amanda Dempster for Amanda Dempster |
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