Parachute® is an experimental space, a typographic playground expressed in a design studio, showroom and concept store under one roof with its creative hub Typeroom®. A place to experiment, play and create. Parachute's team is a small visionary group of type designers, graphic designers, font engineers and copywriters who have effectively collaborated with leading international organizations to incorporate complex custom type design into their brand’s strategic plan and convey their message in style. Parachute has effectively used the power of typography and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates. Its work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.