Jong Hun Choi is a Korean Designer and Big design thinker. He stresses that designers should always think. Even when we handle tools, we handle them with thought. We should think about what this tool will be used for, how it will be used, and what it will be made and handled by using it, even in modern times. Just knowing how to use tools doesn't make you a good designer. Designers should always keep their own philosophies in mind. If you don't have anything in you while designing, you can't do anything, including design, he argues. He also recently won the winner at Asia Design Prize 2020, the largest design award in Asia.He always focuses on the nature of things and their use, and does design activities that change the nature of people's lives.