Justin Yu is a founder and investor in several startups and has also been invited to serve as a member of the Executive Yuan’s Youth Advisory Committee. In 2010, Yu co-founded Plan b, a planning consultancy that promotes the notion of sustainable development as a tool. Over the years, Plan b has provided distinctive solutions for a diverse clientele including domestic and international businesses, NPOs, and government agencies. 2015, the Produce department was added to the firm, specializes in revitalizing idle urban spaces and has reinvented a number of spaces that have been recognized through various design and social innovation awards.