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PepsiCo Design and Innovation Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging
Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging is Golden Design Award winner in 2018 - 2019 Packaging Design Award Category.
Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging

To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.

Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging
PepsiCo Design and Innovation Brisk x Marvel Studios: Wakanda Forever
PepsiCo Design and Innovation Limited Edition Packaging
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design
PepsiCo

At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.