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PepsiCo Design and Innovation Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging is Iron Design Award winner in 2022 - 2023 Limited Edition and Custom Design Award Category.
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.

Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
PepsiCo Design and Innovation Pepsi Black x Digital Shanghai FW 2023
PepsiCo Design and Innovation Beverage Packaging
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design