Empty shop windows are boring. Especially due to the Covid-19 pandemic empty shop windows became an even more urgent matter for the city of Linz. But in particular, in great locations throughout the city those, those spaces are also unused presentation areas that can be put to good use in the meantime. Therefore this unique shop window installation and the concept of "Spot On" behind it were developed. Interactive light installations turn empty windows into engaging and extraordinary art pieces, while also offering local businesses a valuable temporary stage. We. Love. Linz.

Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.

Creativity is the mother of all innovations. New ideas are born from it. Excellent products are created with it. Growth is triggered by it. The Creative Region brings together what will make Upper Austria strong and innovative tomorrow. We inspire, initiate and network ideas, people and companies. We support entrepreneurs who want to create outstanding products and services. We advise, accompany and coach all those who want to push the boundaries of what is possible in the future. Cause Creativity matters.