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Noriko Hirai (Nina) Mitsubishi Motors Xpander Car Brochure
Mitsubishi Motors Xpander Car Brochure is Silver Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Mitsubishi Motors Xpander Car Brochure

The new Expander features a new interior and exterior design that reinforces the SUV character and enhances the sense of quality. At the front, the Dynamic Shield design concept has been evolved to express strength and security, with a horizontal bumper and three-dimensional skid plates that create a low centre of gravity image. A new generation of headlamps, the T shape headlamps, have been adopted, and the higher grades have LED headlamps for better visibility.

Mitsubishi Motors Xpander Car Brochure
Noriko Hirai (Nina) Mitsubishi Motors Xpander
Noriko Hirai (Nina) Car Brochure
Noriko Hirai (Nina) design
Noriko Hirai (Nina) design
Noriko Hirai (Nina)

She has a unique background, having worked as a kindergarten teacher before becoming a designer. After becoming a designer, she worked as an art director and creative director at local advertising agencies and design companies in the USA, Sweden, Spain, and Finland before returning to Japan in 2013. Since 2019, she has been the executive creative director of eg+worldwide / Designory Japan. As well as being a creator, she is also a calligrapher, becoming the youngest ever assistant teacher of calligraphy at the age of 15, the only person in Japan to obtain the highest dan at the age of 17, and a master calligrapher at the age of 23. She is also a multi-talented mindfulness therapist, eating psychology coach, and Scandinavian lifestyle stylist, and is active in the Japanese media.