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PepsiCo Design and Innovation Sabritas X Netflix Money Heist Food Packaging
Sabritas X Netflix Money Heist Food Packaging is Iron Design Award winner in 2021 - 2022 Packaging Design Award Category.
Sabritas X Netflix Money Heist Food Packaging

The challenge was to create an excitingly unique Sabritas plus Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs and ignite social media buzz. This was the first time that the designers worked with Netflix on a show promotion, and it came at an important and historical moment.

Sabritas X Netflix Money Heist Food Packaging
PepsiCo Design and Innovation Sabritas X Netflix Money Heist
PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design