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Interview with Giulia De Andreis |
Home > Designer Interviews > Giulia De Andreis |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Giulia De Andreis (GDA) for A’ Design Award and Competition. You can access the full profile of Giulia De Andreis by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
GDA: My love for art history started in high school, this lead me to falll in love with the idea to build images and content through graphic design.
FS: Can you tell us more about your company / design studio?
GDA: I like having a young team and filtering my experience with their "innocent" eyes, this is the combination that leads us to make successful projects.
FS: What kinds of works do you like designing most?
GDA: Our main expertise is food, although we have seen that the experience made in the food industry and in large retailers becomes more interesting if applied to other contexts.
FS: What is your favorite material / platform / technology?
GDA: Everything that is eco friendly.
FS: When do you feel the most creative?
GDA: When I work in a team, the presence of others stimulates me or when I travel so that I can take break free from everyday mansions.
FS: Which aspects of a design do you focus more during designing?
GDA: I focus more on the final customer, I want to be understood mainly by those who have to choose, not by the intermediary.
FS: What makes a design successful?
GDA: At the end of the day, the success of a product.
FS: When judging a design as good or bad, which aspects do you consider first?
GDA: If what is expressed in the design is coherent with the product but also unexpected.
FS: How do you think the "design field" is evolving? What is the future of design?
GDA: My hope is to be able to design onto more ecological and sustainable materials.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
GDA: Every time in different places, depending on what I have to look for.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
GDA: Definitely, as I live in Italy, but also the ability to grasp the stimuli i encounter in the countries I visit.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
GDA: Test designers by setting limits without pretending that they can design freely, because I am a strong believer that limits usually sharpen ingenuity.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
GDA: Feed yourselves with visual culture every day through books, exhibitions, films and art in general.
FS: What is your "golden rule" in design?
GDA: "The chief enemy of creativity is 'good' sense" Pablo Picasso.
FS: What skills are most important for a designer?
GDA: Lateral thinking
FS: How can people contact you?
GDA: You can find us on linkedin: "https://it.linkedin.com/company/giuliadeandreis-design-thinking-?trk=public_profile_topcard_current_company" or you can contact us at this email address: "giulia.candusso@deandreisdesign.it"
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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