Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Big Football Event LTO

PRIMARY FUNCTION:
Beverage Packaging

INSPIRATION:
The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2024-02-27 21:49:53

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2023.



CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.



NOMINATION DETAILS

Pepsi Big Football Event Lto Beverage Packaging by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi Big Football Event Lto Beverage Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2023 - 2024.



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