Prominent Chicheng Jewelry Packaging by Chushan Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Prominent Chicheng PRIMARY FUNCTION: Jewelry Packaging INSPIRATION: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively. OPERATION / FLOW / INTERACTION: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs. PROJECT DURATION AND LOCATION: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs. Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage. Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. SPECIFICATIONS / TECHNICAL PROPERTIES: Length 165mm * Width 133mm * Height 60mm TAGS: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture RESEARCH ABSTRACT: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life. CHALLENGE: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy. ADDED DATE: 2024-02-26 10:13:47 TEAM MEMBERS (4) : Peng Yin, Chun Wu, Linlin Li and Zhihong Chen IMAGE CREDITS: Chushan Design |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Chushan Design Culture Group Co., Ltd. PROFILE: Chushan Design a Full-Stack Brand Strategy Service Provider, is the most professional brand innovation agency in China. With "Growth Services" as its core strength, it utilizes Stanford University's Design Thinking to assist enterprises in achieving growth in both brand and product capabilities. Its main services encompass the entire chain, including Directional Insights, User Empathy Research, Product/Brand Design Definition, Collective Intelligence Creativity, and Implementation of Product Development. |
| AWARD DETAILS | |
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Prominent Chicheng Jewelry Packaging by Chushan Design is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chushan Design. · Click here to register inorder to view the profile and other works by Chushan Design. |
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