Muji Eco Pavilion in Emptiness Exhibition Space by Chenzhu Sun |
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| DESIGN NAME: Muji Eco Pavilion in Emptiness PRIMARY FUNCTION: Exhibition Space INSPIRATION: MUJI's "minimalist&quo UNIQUE PROPERTIES / PROJECT DESCRIPTION: In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI. During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious. MUJI's "minimalist&quo OPERATION / FLOW / INTERACTION: During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. PROJECT DURATION AND LOCATION: The project was exhibited in the China International Import Expo in November 2023 |
PRODUCTION / REALIZATION TECHNOLOGY: The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 20000mm x Depth 20000mm TAGS: Sustainability,Pavil RESEARCH ABSTRACT: - CHALLENGE: The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience. ADDED DATE: 2024-02-20 10:03:05 TEAM MEMBERS (1) : Creative Director:Chenzhu Sun； Design Director:Zhebin Hu,Wenqin He ; Designer:Jiahong Luo,Zi Lan IMAGE CREDITS: Chenzhu Sun, 2023. PATENTS/COPYRIGHTS: The project is Patent Pending |
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NAME: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd） PROFILE: Tan Gen Cultural is an art consultancy company deeply rooted in the pan-cultural field, and it owns the studio brand Atelier FORTH FORCE. It is adept at using design-driven as the core of its operations, combining artistic aesthetics to bring customers unique sensory upgrades and consumer experiences. Emptiness, MUJI eco-pavilion is a "temporary building" specially designed for MUJI during the 2023 China International Import Expo, consisting of 7524 wooden components. |
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