Morton Metering Salt Shaker Package by Xunxing Liang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Morton PRIMARY FUNCTION: Metering Salt Shaker Package INSPIRATION: Those who start cooking are unlikely to know the exact amount of salt to dispense. Even though recipes or guides give the recommended amount of salt, the packages of ordinary salt shakers have no accurate graduation resulting in over or under-filling. It's essential to develop a package with accurate dispensing. According to the WHO recommendation, 1-2 g salt added per 100 g food is reasonable, and an adult should not consume over 5 g salt a day. That’s why the designer fixes 1-5 g . UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is a salt shaker packaging design specific for Morton. What makes it differentiated from similar salt shaker packages available in the market is uncluttered and unaffected form. The mating of the graduated groove and the snap-fit mechanism allows user to accurately dispense 1-5 g salt. It is easy to operate with just one hand. This metering salt shaker supports refilling and reuse. The transparent label on the bottom helps user see how much salt is left. OPERATION / FLOW / INTERACTION: How to use: pick up a shaker, push the mouth part until the pointer stays at the desired gram (the catch stops automatically), tilt the bottle and pour out the salt to a small container, slightly rotate the bottle to both sides until the salt completely pours out, push back the top PROJECT DURATION AND LOCATION: The program kicked off in New York in September 2023 and wrapped up in New York in December 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle body is blow-molded The two constructions of the bottle mouth are inject-molded The label features shrink sleeve SPECIFICATIONS / TECHNICAL PROPERTIES: 43mmx40mmx132mm TAGS: Packaging, Salt, Container, Ration, Health RESEARCH ABSTRACT: The American Heart Association (AHA) recommends that an adult should consume no more than 2.3 g (about half a teaspoon) of salt a day, and suggests that specific groups including those with high blood pressure, the aged, and children should try to reduce salt intake to a level below 1.5 g. The European Food Safety Authority (EFSA) recommends the salt intake of 5 g a day. In addition, the "Umbrella Girl" appearing in the salt shaker package is Morton Salt’s classic logo. CHALLENGE: In the prototyping work, the clip mounted on the back of the bottle is vulnerable to fracture. To fix this vulnerability, the walling thickness of the mouth part is slightly adjusted to improve its strength and durability.Up to 5 g of salt can be dispensed and this maximum amount takes up a small volume, so the designer has to make a trade-off between the graduated size of the bottle cap and the overall volume, to the extent that the comfort of interaction is uncompromised. ADDED DATE: 2024-01-25 02:23:34 TEAM MEMBERS (1) : Xunxing liang IMAGE CREDITS: Xunxing Liang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Morton PROFILE: Xunxing liang is a self-motivating and hospitable graphic and packaging designer. With intense efforts made to keep packaging structure in line with brand identity, he is strong in visual design, stay focused on what consumers need, make men interactive with packages and in turn, tailor premium custom-made packages, design and brand packages for customers. |
| AWARD DETAILS | |
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Morton Metering Salt Shaker Package by Xunxing Liang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Xunxing Liang. · Click here to register inorder to view the profile and other works by Xunxing Liang. |
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