Maquera 50cl Infused Liquor Bottle by Guillaume Tiravy |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Maquera PRIMARY FUNCTION: 50cl Infused Liquor Bottle INSPIRATION: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis. UNIQUE PROPERTIES / PROJECT DESCRIPTION: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable. OPERATION / FLOW / INTERACTION: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications. PROJECT DURATION AND LOCATION: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project. SPECIFICATIONS / TECHNICAL PROPERTIES: Overall dimensions: - Diameter: 85.8 mm - Height: 177.4 mm - Capacity: 50 Cl Parts dimensions: - Glass: h. 161.4 mm / diam. 85.8 mm - Wood: h. 16 mm / diam. 39 mm - Cork: h. 20 mm / diam. 20 mm - Label 1 (natural white paper): 24 x 115 mm - Labels 2 (natural white paper): 75 x 32 mm Suppliers: - Labels: LabelPix - Corks: Laffite Liege - Screen printed bottles: Univerre Pro Uva SA - The cork label is manually embossed during bottling. TAGS: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland RESEARCH ABSTRACT: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser. CHALLENGE: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges. ADDED DATE: 2023-11-27 18:08:33 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: 3D artist Guillaume Tiravy Image #2: 3D artist Guillaume Tiravy Image #3: 3D artist Guillaume Tiravy Image #4: Photographer Guillaume Tiravy Image #5: 3D artist Guillaume Tiravy PATENTS/COPYRIGHTS: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Maquera PROFILE: Maquera is a registered brand of liquor infused exclusively with products from Occitanie. It is named after the terroir from which the fruits and herbs, giving it all its flavors, come. Indeed, Maquèra means 'maquis' in the Occitan language, referring to difficult-to-access, dense, scrubby vegetation. Above all, Maquèra epitomizes a gastronomic experience among friends. |
| AWARD DETAILS | |
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Maquera 50cl Infused Liquor Bottle by Guillaume Tiravy is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Guillaume Tiravy. · Click here to register inorder to view the profile and other works by Guillaume Tiravy. |
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