Blooming Flowers Seeking Collection Gift Box by Hangzhou Maogeping Technology Co., Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Blooming Flowers Seeking PRIMARY FUNCTION: Collection Gift Box INSPIRATION: This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience. OPERATION / FLOW / INTERACTION: The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints. PROJECT DURATION AND LOCATION: The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 215 mm x 220 mm x 295 mm TAGS: Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design RESEARCH ABSTRACT: With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements. CHALLENGE: Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal. ADDED DATE: 2023-09-15 01:48:10 TEAM MEMBERS (7) : Geping Mao, Shunxiang Liu, Yan Fei, Yide Liu, Shiwei Luo, Leilei Huang and Chengcheng Li IMAGE CREDITS: Hangzhou Maogeping Technology Co., Ltd, 2023. |
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| Visit the following page to learn more: http://www.maogepingbeauty.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hangzhou Maogeping Technology Co., Ltd PROFILE: MAOGEPING was founded by Mr. Mao Geping, a master of make-up art, the brand adheres to the concept of light and shadow aesthetics, and engraves the exclusive oriental fashion imprinted silhouette with the technique of writing. The core mission is "spreading beauty, shaping beauty, interpreting beauty", and the brand positioning is master, professional, fashionable oriental. Let the light and shade across the face, calmly interpret the flow of oriental beauty. Products with "contains oriental creativity, condensed romantic mood" of the elegant flavor as well as the perfect quality of craftsmanship by the majority of consumers love and support. Adhere to the people-oriented, create and share the concept. To create and lead the oriental beauty fashion with master quality, to serve customers with professional products and technology, to inherit the beauty of oriental culture, to create a new oriental fashion. |
| AWARD DETAILS | |
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Blooming Flowers Seeking Collection Gift Box by Hangzhou Maogeping Technology Co., Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hangzhou Maogeping Technology Co., Ltd. · Click here to view the profile and other works by Hangzhou Maogeping Technology Co., Ltd. |
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