Gujin-National Treasure Chinese Baijiu Packaging by Hua Yun

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DESIGN DETAILS
DESIGN NAME:
Gujin-National Treasure

PRIMARY FUNCTION:
Chinese Baijiu Packaging

INSPIRATION:
Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East

OPERATION / FLOW / INTERACTION:
In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.

PROJECT DURATION AND LOCATION:
The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 200mm x Height: 350mm x Depth: 200mm

TAGS:
Chinese Baijiu, Oriental Aesthetics, Packing design

RESEARCH ABSTRACT:
Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.

CHALLENGE:
This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.

ADDED DATE:
2023-08-31 08:35:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
HuaYun Design



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Gujin-National Treasure Chinese Baijiu Packaging by Hua Yun is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Hua Yun is also kept secret. This information will also be available later.


AWARD DETAILS

Gujin-National Treasure Chinese Baijiu Packaging by Hua Yun is Winner in Packaging Design Category, 2023 - 2024.



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