Serum Cosmetics Packaging by Andromachi Kakava |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Serum PRIMARY FUNCTION: Cosmetics Packaging INSPIRATION: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit. Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. OPERATION / FLOW / INTERACTION: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit. PROJECT DURATION AND LOCATION: The project started in April 2022 in Athens and finished in November 2022 in Athens. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream. The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action. SPECIFICATIONS / TECHNICAL PROPERTIES: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm TAGS: cosmetics, frezyderm, serum, silver, packaging RESEARCH ABSTRACT: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients. The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper. So the symbolism wins the impressions and the experts are conquered. CHALLENGE: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box. ADDED DATE: 2023-06-27 10:08:01 TEAM MEMBERS (2) : George Ziakas and Andromachi Kakava IMAGE CREDITS: Andromachi Kakava, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ABC Design Communication PROFILE: Abc Design is an independent, award winning design studio based in Athens that offers a wide range of design services, specializing in branding, packaging design and advertising services. For years now we have enjoyed working with some prestigious companies in the Greek market. Aiming for the best results, we use our expertise to create brands that customers can relate to, and stand the test of time. |
| AWARD DETAILS | |
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Serum Cosmetics Packaging by Andromachi Kakava is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Serum Cosmetics Packaging from Andromachi Kakava. · Click here to view the profile and other works by Andromachi Kakava. |
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