Yancha Packaging by Binguowenhua Binguowenhua1 |
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| DESIGN NAME: Yancha PRIMARY FUNCTION: Packaging INSPIRATION: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement. OPERATION / FLOW / INTERACTION: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs. PROJECT DURATION AND LOCATION: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method" SPECIFICATIONS / TECHNICAL PROPERTIES: Weight: about 7kg, size: 357mm*168mm*80mm TAGS: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method RESEARCH ABSTRACT: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance. CHALLENGE: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task. ADDED DATE: 2023-06-27 08:58:39 TEAM MEMBERS (6) : Edward Song, Vicky Wang, Will Teng, Lanbo Yang, Yuanfeng Chu and Rannie Chu IMAGE CREDITS: Binguowenhua Binguowenhua1, 2023. PATENTS/COPYRIGHTS: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method Patent No.: ZL201210282232.1 Owner: Li Jiaxian Release time: November 18, 2015 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yancha PROFILE: Bingo Consult Co., Ltd covers four parts: business strategy, brand strategy, product strategy, and marketing promotion. The whole-year full-case service is to provide customers with overall services in strategy, brand, and marketing within one system. |
| AWARD DETAILS | |
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Yancha Packaging by Binguowenhua Binguowenhua1 is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Binguowenhua Binguowenhua1. · Click here to register inorder to view the profile and other works by Binguowenhua Binguowenhua1. |
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