Hezardastan Tea Packaging Design by Wallrus Design Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hezardastan Tea PRIMARY FUNCTION: Packaging Design INSPIRATION: Tea is one of the most popular drinks in the world. Tea packages are usually all designed using a name or a picture of a cup. In this packaging, the depiction of a tea farm along with the pleasant feeling of a bird singing in the morning is used to give the viewer the pleasant feeling of drinking morning tea. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The use of watercolor illustration on the packaging along with special printing effects has succeeded in turning this packaging into one of the most successful tea packaging in the store. Also, the space created in the information panel can communicate well with the audience. OPERATION / FLOW / INTERACTION: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them. PROJECT DURATION AND LOCATION: The project started in January 2022 in Iran and finished in April 2022 in Iran. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This packaging is printed using textured cardboard and offset printing technique, and many post-printing techniques are also used on it. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 120 mm x Depth 55 mm x Height 185 mm TAGS: Tea, Hezardastan, Creative, Illustration RESEARCH ABSTRACT: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores about the product and its uses. CHALLENGE: There was no special challenge in the search phase. The tea product is very well known. ADDED DATE: 2023-03-29 20:39:40 TEAM MEMBERS (3) : Creative director: Matin Mirzaei, Illustrator: Matin Mirzaei and Leyout: Wallrus Design Studio IMAGE CREDITS: Mockup: Wallrus Design Studio PATENTS/COPYRIGHTS: Copyright 2022 Wallrus Design Studio. All right reserved. |
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| Visit the following page to learn more: https://wallrusstudio.com | |||||
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NAME: Wallrus Design Studio PROFILE: WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it” |
| AWARD DETAILS | |
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Hezardastan Tea Packaging Design by Wallrus Design Studio is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wallrus Design Studio. · Click here to register inorder to view the profile and other works by Wallrus Design Studio. |
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