All Love is Smart Love Smartfood x Glaad Food Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: All Love is Smart Love PRIMARY FUNCTION: Smartfood x Glaad Food Packaging INSPIRATION: Valentine’s Day is a holiday that can come with a certain amount of cultural pressure to celebrate love in a prescribed way. Because of this, people often feel they have to do something extra special and romantic on this specific day, but it can end up feeling contrived. For members of the LGBTQ+ community, the typical Valentine’s Day celebrations may not resonate, because the imagery and messaging surrounding this day of love doesn’t actually reflect them. This Valentine's Day, Smartfood® set out to raise awareness and accelerate the acceptance of love in all its colors, highlighting and honoring the diverse LGBTQ+ identities. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Design Team worked collaboratively with GLAAD as our guide and commissioning queer artist, Ari Liloan, to express a compelling and meaningful message about love and its expression for the LGBTQ+ community. The resulting influencer kit was a confectionery style, heart-shaped box with a black velvet base, nodding to traditional Valentine’s Day gifts, but with a colorful twist. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: We chose to expand beyond the expected narrative by celebrating all different hues of love and honoring varying identities within the LGBTQ+ community. In creating the rainbow-painted box lid, we chose to go a different direction than the typical bold pride colors, referencing a range of identity flag color palettes. Liloan’s whimsical illustration is full of symbolism about how relationships thrive and different types of love infused by the artist's own moments, captured in symbolic, meaningful, unique scenes. ADDED DATE: 2023-02-27 20:03:32 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2022. |
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| AWARD DETAILS | |
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All Love Is Smart Love Smartfood X Glaad Food Packaging by Pepsico Design and Innovation is Winner in Limited Edition and Custom Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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