Serel Magic Countertop Washbasin by Serel Design Team

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DESIGN DETAILS
DESIGN NAME:
Serel Magic

PRIMARY FUNCTION:
Countertop Washbasin

INSPIRATION:
Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.

OPERATION / FLOW / INTERACTION:
Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.

PROJECT DURATION AND LOCATION:
Serel Magic Washbasin started in March 2022 in Manisa/Turkey

PRODUCTION / REALIZATION TECHNOLOGY:
Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 800 mm, Depth: 460 mm, Height: 265 mm Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.

TAGS:
Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic

RESEARCH ABSTRACT:
Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.

CHALLENGE:
Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.

ADDED DATE:
2023-02-24 14:32:23

TEAM MEMBERS (3) :
Zafer DOĞAN, Ali YILDIZ and Selen USTA

IMAGE CREDITS:
All images prepared in computer graphics by in house cg technologies and team members.

Visit the following page to learn more: http://www.serel.com.tr


CLIENT/STUDIO/BRAND DETAILS
NAME:
SEREL SANITARY FACTORY

PROFILE:
SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.



NOMINATION DETAILS

Serel Magic Countertop Washbasin by Serel Design Team is a Nominee in Bathroom Furniture and Sanitary Ware Design Category.

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AWARD DETAILS

Serel Magic Countertop Washbasin by Serel Design Team is Winner in Bathroom Furniture and Sanitary Ware Design Category, 2022 - 2023.



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