Custom Hoodies Logo by Marko Maciev

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DESIGN DETAILS
DESIGN NAME:
Custom Hoodies

PRIMARY FUNCTION:
Logo

INSPIRATION:
Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.

OPERATION / FLOW / INTERACTION:
The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.

PROJECT DURATION AND LOCATION:
2 weeks, Hong Kong SAR

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Logos, Symbols, Corporate Identity, Logotypes

RESEARCH ABSTRACT:
The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.

CHALLENGE:
In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.

ADDED DATE:
2022-09-28 07:02:24

TEAM MEMBERS (1) :


IMAGE CREDITS:
UMA Network Limited

PATENTS/COPYRIGHTS:
UMA Network Limited

Visit the following page to learn more: http://zerobureau.net/projects/project.html?p roject=custom_hoodies


CLIENT/STUDIO/BRAND DETAILS
NAME:
UMA Network Ltd

PROFILE:
UMA Network Ltd is a venture capital company from Hong Kong with a focus on creative industries. It fuses capital, creation and partnership to pave the way for creator economy to flourish on international scale. Standard practices are not the standard — it is a collective of entrepreneurs, designers, artists, musicians, filmmakers, inventors, all lateral thinkers, united in building creative product-service (eco)systems.



NOMINATION DETAILS

Custom Hoodies Logo by Marko MacIev is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Custom Hoodies Logo by Marko MacIev is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #95707 on June 20, 2023, 9:35 pm
I am absolutely thrilled to have stumbled across the outstanding work of Marko Maciev, the winner of the A' Design Award for Graphics, Illustration and Visual Communication Design. The piece entitled ‘Custom Hoodies’ is a truly remarkable logo that captures the essence of the concept. I love the bold use of colour and the iconic imagery, it is truly a work of art! It is clear to see how much effort and skill has been put into this piece, it is truly awe-inspiring. Marko Maciev is a deserving winner of this prestigious award.
Chloe Turner Comment #96368 on June 21, 2023, 1:15 am
As a design enthusiast, I am simply delighted to see the creative work that has been awarded the A' Design Award. The blend of traditional and modern elements in this logo is a beautiful reflection of the many stories that have been associated with the hoodie. It's amazing to see how a piece of clothing can be reimagined in such a creative way. It's a testament to the skill and imagination of the designer who has created something truly remarkable. Congratulations to Marko Maciev for this wonderful work.
Elisabeth Clark Comment #97381 on June 21, 2023, 6:53 am
It's wonderful to see how Marko Maciev created such a unique and meaningful logo for Custom Hoodies. I admire how the design is inspired by both classic stories and modern cinema, and how it conveys a rebellious vibe and upbeat energy. It's clear that Marko Maciev thoroughly studied the cultural significance of hoodies and used that research to create a logo that encapsulates the freedom of expression and personal stories associated with this garment. Congratulations on winning the A' Design Award for Custom Hoodies, Marko Maciev!
Adam Harris Comment #97984 on June 21, 2023, 10:14 am
What an incredible piece of design showcasing the rebellious vibe and upbeat energy of street fashion. The logo is a perfect hybrid of traditional stories and modern films that have popularized hoodies, creating a unique, powerful narrative. It is clear that a great deal of research has gone into this piece, exploring the cultural significance of hoodies and their representation of a certain lifestyle. Marko Maciev has done a brilliant job of combining two disparate directions to create a cohesive, meaningful design that truly captures the essence of Custom Hoodies. Congratulations on such an amazing accomplishment!

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