Latrika Boutique Interior of a Showroom by Jenya Lykasova

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DESIGN DETAILS
DESIGN NAME:
Latrika Boutique

PRIMARY FUNCTION:
Interior of a Showroom

INSPIRATION:
The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.

OPERATION / FLOW / INTERACTION:
A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.

PROJECT DURATION AND LOCATION:
The project started in March 2021 and was completed in May 2021

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Showroom area is 120 square meters Сeiling height is 3600 mm

TAGS:
JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,

RESEARCH ABSTRACT:
To create the interior, the team researched the specifics of interior design in the retail sector. Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy. The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule. The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature.

CHALLENGE:
The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).

ADDED DATE:
2022-03-16 15:32:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.

Visit the following page to learn more: http://lykasova.co.uk/en-latrika-moscow-en


CLIENT/STUDIO/BRAND DETAILS
NAME:
LaTrika

PROFILE:
LaTrika is a clothing brand for women. The brand's value is the unity of soul, mind and body. The brand works with both natural materials and materials that have been recycled from plastic. The brand also pays great attention to environmental issues. They shone a project called "Here I exist" for this. As part of this project, the brand's team travels around the territory of their country and talks about beautiful places that are endangered, thus forming people's attention to these problems.



NOMINATION DETAILS

Latrika Boutique Interior of a Showroom by Jenya Lykasova is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Latrika Boutique Interior of a Showroom by Jenya Lykasova is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15632 on December 28, 2022, 2:31 am
I am absolutely in awe of this stunning interior design! The use of colors, textures, and materials creates an inviting, warm atmosphere that is sure to attract customers. The overall design is modern, yet timeless, and the furniture and accessories are tastefully arranged. It is obvious that a great amount of thought and effort went into creating this showroom, and it truly shows. I'm so impressed by the creativity of the designer and the beauty of the overall look. This interior design is truly a work of art! Congratulations to Jenya Lykasova for such an impressive achievement!
Adam Harris Comment #86796 on January 4, 2023, 1:02 pm
I am truly captivated by the stunning design of the Latrika Boutique. The intricate combination of smooth wall surfaces, living masonry, and the wooden platform with a mirror framed by greenery truly evoke a tranquil and peaceful atmosphere. The designer has done a remarkable job in creating a space that conveys the brand’s vision and mission, enveloping visitors with an aura of light and unity. The attention to detail and research behind the design further highlights the designer’s commitment and drive to produce a truly unique and inspiring space. Congratulations to the designer for this award-winning work!
Chloe Turner Comment #92694 on January 4, 2023, 7:28 pm
I am amazed by the beauty of this Interior of a Showroom design! It is a perfect representation of the LaTrika brand's vision and mission, which is to find harmony with our surroundings. The space is so calming and organic, and the use of light to create an aura of unity really stands out to me. The design team has created an inviting atmosphere that truly allows visitors to become part of something special. A huge congratulations to the designer for winning this prestigious A' Design Award for their incredible work!
Mark Allen Comment #94616 on January 4, 2023, 10:26 pm
This incredible Interior of a Showroom is a true testament to the power of incorporating nature into design. The use of smooth wall surfaces and living masonry to create a tranquil haven amidst the hustle and bustle of the city is truly remarkable. The design team has achieved the perfect balance between an inviting atmosphere and the LaTrika brand's mission of connecting with nature. The research conducted to ensure the technical aspects were met, and the use of specialized lighting and irrigation system, stabilized moss, strawberry plants, driftwood and large stones all add to the beauty of the space. This award-winning work is certainly a celebration of design excellence!
Elisabeth Clark Comment #95290 on January 4, 2023, 11:59 pm
As a design enthusiast, I'm absolutely amazed by Jenya Lykasova's work titled "Latrika Boutique". The interior design of this showroom is truly something special and truly captures the essence of harmony between people and nature. I love the way the team has used a combination of smooth wall surfaces and living masonry to create a tranquil atmosphere, and the way the night and sun features bring even more life to the space. I'm also deeply impressed by the research that has gone into this project, such as the use of retail furniture, lighting placement and dividing the space into zones. It's clear that the team has worked hard to create a space that conveys the brand's mission and vision, and I'm delighted to see that their hard work has been rewarded with the A' Design Award.

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