Future Man Brand Design by Green Gold

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DESIGN DETAILS
DESIGN NAME:
Future Man

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products

OPERATION / FLOW / INTERACTION:
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products

PROJECT DURATION AND LOCATION:
2020 April.3 start in Taipei city 2020 April.28 finsh in Taichung city 2020 May.1 display in Twgreengold website

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting

SPECIFICATIONS / TECHNICAL PROPERTIES:
All photos shot on Canon 5D Mark III cameras with 125mm Lenses, I Post-production the photo on photoshop and Lightroom

TAGS:
photo, blue, fucture, woman, circle

RESEARCH ABSTRACT:
In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis

CHALLENGE:
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression

ADDED DATE:
2021-11-29 06:40:47

TEAM MEMBERS (9) :
Design Director:Che yu Lin, Designer:Zheng Yuan Huang, Photographer:Kai-Chieh Chang, Action photography:Lemonster Lee , Marketing:Yi hung Yang, Gaffer:Cheng Fu Hong, Stylist:Su yu Kuang, Model:Chen Wei and Makeup&Hair artist:Po Tsang Ho

IMAGE CREDITS:
Image #1: Photographer Kai-Chieh Chang,Future man, 2020
Image #2: Photographer Kai-Chieh Chang,Future man, 2020
Image #3: Photographer Kai-Chieh Chang,Future man, 2020
Image #4: Photographer Kai-Chieh Chang,Future man, 2020
Image #5: Photographer Kai-Chieh Chang,Future man, 2020

PATENTS/COPYRIGHTS:
Copyright ©2020 Green Gold

Visit the following page to learn more: http://reurl.cc/6EmmO6


CLIENT/STUDIO/BRAND DETAILS
NAME:
TAIWAN GREEN GOLD HOMELAND CO., LTD.

PROFILE:
Taiwan Green Gold Homeland Co.,Ltd was founded in 2015. At first, we developed dietary supplements for the best-known pharmaceutical brand “Tongrentang,’ and we gradually developed many popular products. Because seeing the rise of social media, we were transformed into an e-commerce company in 2017. We established the brand “Green Gold” to focus on e-commerce sales, and Turmeric, was our first product. We are a very young team which is dedicated to innovation and disruption. Even though it is a traditional dietary supplements market, we are eager to present unique ideas. Regardless of our packaging, visualization and marketing, we are different from traditional logic of dietary supplements. Therefore, we successfully attracted attentions in market. We are eager to utilize advantages of social media, combine business logic of e-commerce and further disrupt the dietary supplements market and create more amazing products. With high standard and quantity, we aim to deliver Asian health consciousness to the international market.



NOMINATION DETAILS

Future Man Brand Design by Green Gold is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Future Man Brand Design by Green Gold is Winner in Photography and Photo Manipulation Design Category, 2021 - 2022.



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