Xiaoxiancao Tea Bag by Jin Zhang

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DESIGN DETAILS
DESIGN NAME:
Xiaoxiancao

PRIMARY FUNCTION:
Tea Bag

INSPIRATION:
In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.

OPERATION / FLOW / INTERACTION:
The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.

PROJECT DURATION AND LOCATION:
It will be designed in August 2020 and put on the market in September 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box size285mm*100mm*35mmPackage content3g*10

TAGS:
Tea bag, Tang Dynasty, tea, China, packaging, illustration

RESEARCH ABSTRACT:
Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.

CHALLENGE:
Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.

ADDED DATE:
2021-05-30 02:47:15

TEAM MEMBERS (1) :
Designer:Jin Zhang

IMAGE CREDITS:
Jin Zhang, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiao xian cao

PROFILE:
Xiaoxiancao Tea bag is a focus on youth market brand, brand to pursue more young, fashion, convenient product forms, The brand hopes to provide consumers with a new generation of bag tea product image that subverts the traditional tea,but also can retain the Chinese tea culture precipitation, let the young fashion brand, but also has cultural kernel. The brand products launched shortly, by many young groups of love.



NOMINATION DETAILS

Xiaoxiancao Tea Bag by Jin Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xiaoxiancao Tea Bag by Jin Zhang is Winner in Packaging Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #14314 on December 27, 2022, 7:10 pm
As a design enthusiast, this packaging design for Xiaoxiancao - a tea bag - is truly inspiring. The visual aesthetics of the packaging truly conveys the idea of the product, creating a unique and memorable impression. The use of color, texture, and elements creates an eye-catching presentation, while the overall design is balanced and aesthetically pleasing. It's the perfect combination of form and function, resulting in an excellent experience. I'm truly impressed with this work and am sure it will go on to be admired and celebrated for many years to come. Congratulations to Jin Zhang for this outstanding achievement!
Adam Harris Comment #83519 on January 4, 2023, 10:17 am
What an amazing work! I am so impressed by how the designer managed to capture the essence of the Tang Dynasty tea drinking experience and make it into a modern and visually appealing design. The use of the aluminum foil bag with independent small packages is both convenient and environmentally friendly. The story of the Tang Dynasty tea drinking is truly captivating and the visual representation of it is simply stunning. It is clear the designer has done extensive research into the tea market, which has resulted in a product that is sure to be popular with tea drinkers of all ages. Congratulations to the designer for creating such a masterful work and for winning the prestigious A' Design Award!
Chloe Turner Comment #89964 on January 4, 2023, 4:25 pm
As a design enthusiast, I am truly inspired by Jin Zhang's award-winning work, Xiaoxiancao. I am impressed by the designer's decision to use the story of tea drinking from the Tang Dynasty as their source of inspiration. The combination of historical materials and a modern and brief visual expression resulted in a truly captivating design. I am also delighted to see how the designer used interactive and storytelling visuals to make a product more popular. It is a truly inspiring work and I am so happy for Jin Zhang for winning the A' Design Award.
Mark Allen Comment #91824 on January 4, 2023, 6:30 pm
Congratulations to the designer of this amazing work for winning the A' Design Award in Packaging Design Category! The concept of tea drinking of palace ladies' sleeves covering their mouths from the Tang Dynasty is a creative and interesting way to represent the product and tell a story. The packaging is both recyclable and durable, and the design is stylish and modern, making it a great choice for tea lovers everywhere. It's clear to see why this work won the award!
Elisabeth Clark Comment #93110 on January 4, 2023, 7:56 pm
I am truly inspired by Jin Zhang's work, Xiaoxiancao, that has won the A' Design Award. Through their research and insight into the tea market, they have created something that is both visually appealing and communicates a powerful story. The use of traditional imagery combined with modern visuals is both eye-catching and sophisticated. The idea behind the design of Xiaoxiancao is to make tea more interesting and accessible, and it certainly has achieved that. The combination of the aluminum foil bag and small package makes it convenient for consumers to carry and drink, making it even more appealing. It is clear that a lot of thought and effort has gone into creating this design, and I am delighted to see it being recognized with the A' Design Award. Bravo!

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