Sorkhab Packaging by Parham Elahi Doust

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DESIGN DETAILS
DESIGN NAME:
Sorkhab

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.

OPERATION / FLOW / INTERACTION:
It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.

PROJECT DURATION AND LOCATION:
2020 first quarter, Tehran, Iran.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm

TAGS:
Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood

RESEARCH ABSTRACT:
The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.

CHALLENGE:
Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.

ADDED DATE:
2021-05-12 12:24:40

TEAM MEMBERS (1) :


IMAGE CREDITS:
Elect Studio
and Amin Najafi

Visit the following page to learn more: https://bit.ly/340Y6KI


CLIENT/STUDIO/BRAND DETAILS
NAME:
Sorkhab

PROFILE:
Sorkhab means pokeweeds in Persian, and as a tradition, this phrase used to mention the beauty process on someones face and this is the reason for choosing this name as a cosmetic brand. Sorkhab produce vegan and animal cruelty free soaps for forming eyebrows.



NOMINATION DETAILS

Sorkhab Packaging by Parham Elahi Doust is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sorkhab Packaging by Parham Elahi Doust is Winner in Packaging Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #14276 on December 27, 2022, 6:57 pm
My heartiest congratulations go out to the designer of "Sorkhab" packaging design! This work truly demonstrates the immense creativity that can be achieved by pushing the boundaries of design and innovation. The packaging is visually stunning, showing off a unique and eye-catching style that is sure to get noticed. The intricate details and thoughtful design also makes it highly functional and practical for its purpose. It is an amazing accomplishment and a true testament to the designer's skill and dedication. Congratulations to Parham Elahi Doust for their outstanding work!
Mark Allen Comment #91716 on January 4, 2023, 6:22 pm
This packaging design is a great example of sustainability, as it is realized with the use of wasted hardwoods from the furniture industry. The organic shape of the package is inspired by the curvature of river stones, giving it a smooth and natural look. The designer has also tackled the challenge of finding the best production method that is both cost-efficient and eco-friendly. Overall, this packaging design is an excellent example of innovative, sustainable, and cost-effective design.
Elisabeth Clark Comment #93002 on January 4, 2023, 7:49 pm
I am absolutely blown away by Parham Elahi Doust's award-winning work, "Sorkhab". The packaging design is simply stunning and conveys a strong message of sustainability and Eco-Friendliness. I am particularly impressed by the fact that the package is made out of wasted hardwoods found in the furniture industry, and its organic shape adopted from the curvature of river stones. The attention to detail and the research behind this work is very admirable, and it shows how design can be used in a meaningful way to make a positive impact on the environment. It is inspiring to see how Parham Elahi Doust has taken the challenge to create something that is both beautiful and Eco-Friendly. Congratulations to Parham Elahi Doust for such a distinguished award!

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