Let Parents Stay Anti-poverty Social Design by Yu Chen |
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| DESIGN NAME: Let Parents Stay PRIMARY FUNCTION: Anti-poverty Social Design INSPIRATION: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Han Embroidery SPECIFICATIONS / TECHNICAL PROPERTIES: Han Embroidery TAGS: Han Embroidery, Embroidery, Typeface, Pattern, Visual RESEARCH ABSTRACT: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition. CHALLENGE: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery. ADDED DATE: 2021-02-23 19:14:01 TEAM MEMBERS (10) : Yu Chen, Xin Wang, Yongshan Zhu, Die Hu, Robin Liu, Shan Li, Yi Gu, Meng Zhu, Sailan Ding and IMAGE CREDITS: Yu Chen PATENTS/COPYRIGHTS: Yu Chen |
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NAME: Hubei University of Technology PROFILE: The Hubei University of Technology, located in the center of the country, Wuhan city, is a key Technology for characteristic, covering Technology, literature, science, medicine, law, art, economics, management science and education and so on nine big disciplines of provincial key comprehensive University, the school is the key construction of colleges and universities in Hubei province, Hubei province, "2011" plan led by colleges and universities, the domestic first-class discipline construction in colleges and universities in Hubei province, Selected by the Ministry of Education "excellent engineer education and training plan", "excellent teacher training plan", "100 schools project" universities, national "central and western universities basic capacity construction project" universities. Now a secondary weapons and equipment research and production units confidentiality qualification certification of colleges and universities, by the ministry of the education level of the job of undergraduate course teaching is evaluated "higher school outstanding colleges and universities", won the "national graduate employment typical experience of colleges and universities", "deepening the reform of creative education in colleges and universities demonstration" title, was established in 2017 by the ministry of education, the state administration of foreign experts affairs joint implementation of the "111 projects" of colleges and universities. |
| AWARD DETAILS | |
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Let Parents Stay Anti-Poverty Social Design by Yu Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yu Chen. · Click here to register inorder to view the profile and other works by Yu Chen. |
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