Nianfenyuanjiang Liquor Packaging by Dai Longfeng

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DESIGN DETAILS
DESIGN NAME:
Nianfenyuanjiang

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.

OPERATION / FLOW / INTERACTION:
Conventional open box type,It is conducive to mass production and product protection.

PROJECT DURATION AND LOCATION:
March 2023,Shenzhen, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.

SPECIFICATIONS / TECHNICAL PROPERTIES:
350X120X280

TAGS:
Chinese culture,Chinese liquor,Environmental protection imitation wood material

RESEARCH ABSTRACT:
The combination of traditional Chinese culture and modern craftsmanship.

CHALLENGE:
The real degree of imitation wood is a big challenge.

ADDED DATE:
2021-02-22 08:05:42

TEAM MEMBERS (1) :


IMAGE CREDITS:
Longfeng Dai



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Nianfenyuanjiang Liquor Packaging by Dai Longfeng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nianfenyuanjiang Liquor Packaging by Dai Longfeng is Winner in Packaging Design Category, 2023 - 2024.



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