Minimalist Gel Pen by Jianzhe Xie

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DESIGN DETAILS
DESIGN NAME:
Minimalist

PRIMARY FUNCTION:
Gel Pen

INSPIRATION:
“Minimalist” meets the demand of modern customer pursue a minimalist life, combining modern aesthetics, new technology and materials, creating an integration of simple beauty and pure comfort. The whole pen seems more tough with straight lines, breaking soft line sense of similar products in market, which holds an unique aesthetic existence.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The whole pen adopts the minimalist design concept, abandons the redundant decoration, and endeavor to retain the purest part of the product. The shape of the pen selects the simplest cylindrical shape, and the color creates a sense of simplicity and comfort through the contrast of gray and black. The pen body is made of all-metal material, and the pen holder and rotating parts are machined by high-precision CNC aluminum tube, and the end of the pen is turned out of the core.

OPERATION / FLOW / INTERACTION:
The end of the pen is turned out of the core, which can effectively prevent the core from being accidentally touched when carrying.

PROJECT DURATION AND LOCATION:
PROJECT DURATION:2020.04.15 LOCATION:Ningbo

PRODUCTION / REALIZATION TECHNOLOGY:
The pen is made of aluminum metal.Firstly, sharpening the pen with high-precision CNC aluminum tube turning technology, and secondly, frosting it by sandblasting and polishing.Finally, dealing with the pen surface with the anodic oxidation process to make the frosted texture more smooth and glossy. The frosted texture not only makes you have an excellent delicate touch, but also softens the high reflect of metal, magnifying the low-keyed high level of the pen.

SPECIFICATIONS / TECHNICAL PROPERTIES:
141mm x 10mm x 10mm

TAGS:
Gel pen、Metal、Aluminum、Minimalist

RESEARCH ABSTRACT:
-

CHALLENGE:
Straight line design creates minimalist style; high technology forges wonderful hand feel; ingenious decoring method; it is an integration beauty and comfort.

ADDED DATE:
2020-09-17 01:20:21

TEAM MEMBERS (1) :
Designer:Jianzhe Xie

IMAGE CREDITS:
Jianzhe Xie, 2021.

PATENTS/COPYRIGHTS:
Patents:202030326809.X Application date:2020.06.24 Copyrights belong to Jianzhe Xie



CLIENT/STUDIO/BRAND DETAILS
NAME:
BEIFA GROUP CO.,LTD

PROFILE:
Beifa Group was founded in 1994, it is a large stationery group with the capability of R&D, manufacturing, sale and international trade service in all. Beifa is the first stationery enterprise in China to operate supply chain service, its covers thousands of products from nine series, which are office stationery, office consumptive material, office daily use, student products, bags, eco products, business gifts, business equipments, office furniture. And formed four supplemented brands——"A +PLUS", "WMZ", "GO GREEN" and "LAMPO "Beifa is one of the fast growing enterprise in the stationery industry. And Beifa is one big enterprise with high brand visibility, creativity and great influence. Currently, Beifa has 6 branches in the domestic market like Beijing, Shanghai, and 6 oversea branches in the U.S., Russian, UAE,Panama, France, and Spain etc. It has more than 2,000 employees, including 242 for R&D stuff. The total assets of Beifa are over 700million Yuan with an annual sale of over1billion and over 1.5 billion exporting. Beifa Group had been honored national advanced technology enterprise since 2011,it get over 100 honor for in both domestic and international domain, such as “national innovative enterprise” "national enterprises and intellectual property Model enterprise”.Beifa has obtained 1,065 patents, including 10 patents of invention and 13 patents for Utility Models, 529 international patents. Beifa is the well-known trademark in China, the products of Beifa is popular around the world, above 70% products are from Beifa’ own brands. 2009, Beifa group was transformed to be the stationery supply chain, and becoming the first domestic stationery supply chain operation service providers. Beifa will become the No.1 brand of Chinese stationery supply chain provider in 2020. Beifa stationery supply chain service has entered into the international market, and was highly welcomed by customers. The products of Beifa are exported to more than 150 countries and regions in the world, 70% of the products entered the international mainstream and the professional market, and established strategic trade relations with the one of the world top 500 enterprise, MYRON,and more than 20 world-class vendors such as OFFICE DEPOT STAPLE WAL MART, TESCO, and awarded as the Global product innovation by American company STAPLE, OFFICE DEPOT , the world's best supplier by TESCO, and the top supplier by SOURCES . Beifa group uses professional design and brand, efficient value-added DC, VMI management technology, advanced information technology, basing on the electronic commercial platform, integrating internal and external resources, integrating the trade, logistics, information and capital all together. The innovation application of supply chain operation services QSP stock stationery business model. The distribution center is a foundation to construct global service network, building a wide range of stationery supply chain services platform. Beifa provides unique, fast and safe service to global customers. The advantages of QSP are one stop, full range products, and multiple brands. Beifa group will set up 9 distribution centre worldwide, including Pakistan, Frankfurt, Dubai, Ningbo, Guangzhou, Tokyo, Sao Paulo, Bombay, Shanghai .It is planned to set up 30 global distribution centers worldwide in three years, becoming network with wide coverage, full products range and multi-functional product.



NOMINATION DETAILS

Minimalist Gel Pen by Jianzhe Xie is a Nominee in Art and Stationery Supplies Design Category.

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AWARD DETAILS

Minimalist Gel Pen by Jianzhe Xie is Runner-up for A' Design Award in Art and Stationery Supplies Design Category, 2021 - 2022.



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