Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Fido Dido House by 7UP Free

PRIMARY FUNCTION:
Experiential

INSPIRATION:
Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2020-02-24 22:41:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design and Innovation

PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.



NOMINATION DETAILS

Fido Dido House by 7up Free Experiential by Pepsico Design and Innovation is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Fido Dido House by 7up Free Experiential by Pepsico Design and Innovation is Winner in Event and Happening Design Category, 2019 - 2020.



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