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Press Release Preparation

Home > Winner Services > Press Release Preparation
This page provides an overview regarding Press Release services for A' Design Award winners.

Press Release Services
Press Releases are a significant way to distribute and notify award winning status to media members for inclusion in their articles and the A' Design Award PR Campaign consists of several Press Release Services and Tools to help your award-winning work reach its target audience, especially your target demographics. Each A' Design Award winning entry is granted a complimentary press release preparation and broadcast service, free of charge in addition to extra press release credits for each of your winning work by the DesignPRWire and /DESIGN/Newswire plus the to PRDS System to reach local and niche publications and access to our media network.

Press Portal
A' Design Award & Competition has a special interface where authorized press members could register and download all the information regarding to winner designers. This interface and the Press Portal makes it easier for your works to be picked up for media placements, articles, helping you gain more exposure and reach. Press members are provided with a very rich electronic press kit that contains your press releases as well as high-resolution images and ready-to-use content to seamlessly feature your works.

Press Release Preparation
A' Design Award & Competition, in colloboration with DesignPRWire, provides a free service to all winners for preparing a press release which involves writing the press release and attaching it further information and images. The Press Release preparation service means that once a project wins the A' Design Award, DesignPRWire will be notified, and a press release would be prepared on behalf of the winner. The press release is written from A' Design Awards' point of view; i.e. A' Design Award announces the winning entry, providing details on the category, design and the winning designer or company. Press Releases are afterwards checked once again before their distribution and could be slightly modified to make them more interesting or appealing to press members. Within this process, DesignPRWire interviews the winner designers so that this interviews could be included within the press-kit.



Press Release Distribution
Once a press release is written, it is distributed in three major ways. First of all, DesignPRWire communicates a general press release to all media editors that are included in the DesignMedia database regarding the winning entries. Secondly, rich media press releases will be available online from A' Design Awards for each of the designs where media editors are also able to access and download: Profile Images or Logos of Winners, Design Images and Visuals, Interviews with the Winner Designer, Details for the Design, and Information on Designer Rankings. Finally, DesignPRWire will use additional press release services to promote your winning entry to their respective audiences, thousands of media editors, bloggers, and news outlets.

  1. Broadened Media Coverage
    Reach thousands of media editors, bloggers, and journalists via the DesignMedia database, increasing the likelihood of your work being featured in influential articles.

  2. Enhanced Brand Credibility
    Press releases prepared and distributed by the A’ Design Award team lend prestige and credibility to your award-winning designs, positioning your brand as a leader in the industry.

  3. Media Coverage Opportunities
    Press releases distributed through A' Design Award can attract the attention of publishers, journalists and editors, in design, art, architecture, innovation, technology and creativity niches, leading to more media coverage.

  4. Lead Generation and Sales Boost
    Including calls to action in your press release can drive traffic to specific landing pages, generating leads or encouraging direct sales. Indeed, A' Design Awards helps you attach a Call to Action to your winning work.

  5. Cost-Effective Marketing
    Press releases A' Design Awards have prepared for you can be repurposed into blog posts, social media updates, and newsletters, maximizing ROI.

  6. Increased Brand Awareness
    Press releases distributed through A' Design Awards reach a broad audience, including journalists, bloggers, influencers, and potential customers in design, innovation, creativity and architecture niches.

  7. Rich Press Kit Accessibility
    Make high-resolution images, interviews, and ready-to-use content available through a comprehensive press kit to facilitate seamless media placements.

  8. Elevated Global Recognition
    Press releases distributed by DesignPRWire and /DESIGN/Newswire ensure your designs receive worldwide attention from diverse media channels.

  9. Strategic Promotion Through Interviews
    Incorporate interviews and designer rankings in press releases to add a personal touch, increasing the appeal and relevance of your designs to the audience.

  10. Cost-Free Press Release Preparation
    Leverage free press release writing services provided by DesignPRWire, ensuring your success story is communicated effectively without additional expenses.

  11. Tailored and Professional Messaging
    Work with A’ Design Award professionals to refine and tailor the messaging, ensuring that your press releases are appealing and relevant to media members.

  12. Long-Term Media Relationships
    Establish ongoing connections with media editors and publishers for future collaborations and consistent brand visibility.

  13. Boosted Digital Presence
    Press releases enhance digital visibility and discovery, helping prospective consumers, customers, clients and journalists interested in your products and services to find you.

  14. Investor and Partner Relations
    Consistent communication on your A' Design Award achievements can boost investor confidence. Highlighting A' Design Award wins can attract strategic partnerships.

  15. Credibility and Reputation Building
    Positive media mentions based on press releases act as third-party endorsements, enhancing brand credibility. Your releases highlighting your design excellence helps position your brand as a thought leader.



PRDS System for Local and Niche Media Outreach
Beyond the global spotlight, the A' Design Award understands the power of local and niche media. Enter the PRDS System, our precision-targeted approach to ensure your accolades resonate where it matters most. By zeroing in on localized and specialized channels, this system ensures your victory doesn't just make news, but becomes a topic of conversation in corridors crucial to your success. Basically using the PRDS system, you can reach niche media and local publications that may not be otherwise reached by a wider global outreach campaign, however reaching these smaller local publications and niche media is important as they help you connect with your target demographics, clients, consumers and customers faster and easier.

To truly maximize the impact of the prestigious A' Design Award recognition, it is crucial to leverage the power of strategic press release distribution. Within this perspective, we know there is an opportunity to further amplify your reach by targeting local and niche media outlets. Therefore, to facilitate this targeted approach, A' Design Award has developed the Press Release Distribution System (PRDS). This innovative tool is aimed at maximizing the reach and effectiveness of your press releases by helping it reach local media in your country and region as well as niche media in your industry. Participation in the PRDS is completely free for A' Design Award winners.

PRDS System Brings Forward These Benefits:

  1. Strategic Target Audience Reach
    Directly connect with local and niche media channels that speak to your specific customer base, ensuring your message resonates deeply with your core demographic.

  2. Credibility Boost Through Third-Party Promotion
    Let A' Design Award promote your success story on your behalf, lending greater credibility and prestige to your achievement compared to self-promotion.

  3. Localized Press Release Distribution
    Translate and tailor press releases for your local audience, increasing relevance and cultural resonance.

  4. Comprehensive Media Exposure
    DesignPRWire covers global media while PRDS focuses on local outlets, providing broad and targeted exposure for maximum impact.

  5. Enhanced Brand Authority and Leadership
    Feature in specialized sector magazines and local media to establish your brand as an authoritative thought leader in your industry.

  6. Networking with Editors and Publishers
    Connect directly with publishing houses, editors, and media agents to unlock valuable publication opportunities.

  7. Cost-Free and Flexible Participation
    Leverage the PRDS System for Targeted Press Release Distribution at no extra cost, with complete flexibility to opt in or out.

  8. Utilize Prestige Tokens for Added Exposure
    Redeem Prestige Tokens for additional press release credits, ensuring continuous and wide-ranging media visibility.

  9. Professional Support and Expertise
    Access expert guidance and tools from the A’ Design Award team to craft compelling press releases that effectively amplify your brand’s message.

  10. Increased Target Audience Engagement
    Utilize the Press Release Distribution System (PRDS) to target local and niche publications that resonate directly with your core demographic.


Triple Press Release Advantage for Winners
Every A' Design Award victor is not just celebrated, but strategically showcased. Winners enjoy a triad of press release opportunities - i.e. each winner gets three press release possibilities, starting first with a meticulously crafted announcement from A' Design Awards, supplemented by an additional release credit from DesignPRWire and yet another press release credit from the /DESIGN/Newswire. It's not just about broadcasting a win; it's a curated narrative that projects your unique design journey on the world stage. Especially the /DESIGN/Newswire press releases can be made in other languages, and your extra DesignPRWire credit can be used to make another release about your overall success - remember the press release we make will be about your winning work; however using your DesignPRWire credit you can make a press release about your overall success as well.

International and Multilingual Release Prowess
In an increasingly interconnected world, language shouldn't be a barrier to brilliance. With A' Design Award, your triumph transcends borders and dialects. Our press releases are not just globally distributed but are also tailored to be multilingual, ensuring your design story resonates across cultures, geographies, and demographics, magnifying your acclaim manifold. Upon request, we provide translation of your press release to other languages and of course we host foreign-language press releases in our platforms.

Press Kit Creator
In addition to press release preparation, A' Design Award & Competition presents you an opportunity to create a rich-media electronic press kit which contains not just the design images but also; photo of the designer, logo of the client, dozens of high-resolution photos and images for added exposure, an interview with the award winner, further images of non-award winning products, product portfolio and much more. The service is called the Press Kit Creator, and is provided free of charge to all award participants. Award winners can also download their own press kits to add to their archives or to distribute to other journalists. Our Press Kit Creator offers winners an enriched digital portfolio, packed with high-resolution images, interviews, and more, painting a holistic picture of both the award-winning design and its creator. Whether archived for posterity or shared with journalists, this all-inclusive kit serves as a testament to your design prowess, available at your fingertips.


Already a Winner? Create your new press release today to craft a unique, authentic narrative that resonates with your target audience. Amplify your brand identity, reach the right media outlets, and harness the power of tailored press releases for enhanced visibility, recognition, and impact.

Personalized Press Releases
As an esteemed winner of the A' Design Award, we already prepare a press release for you, moreover you have a unique opportunity to amplify your success and share your design story with the world with a bespoke press release. By creating a personalized press release, which we will be distributed by A' Design Award, you can enhance the authenticity and impact of your achievement, reaching a wider audience and strengthening your brand identity. One of the most significant advantages of creating your own press release is the ability to communicate in your native language. By sharing your story in a language that resonates with your local audience, you can establish a deeper connection and effectively convey the essence of your design. This authentic storytelling allows you to showcase your unique perspective, cultural influences, and the journey that led to your award-winning creation.As an A' Design Award winner, you have the advantage of multiple press release credits. By strategically utilizing these credits, you can target various thematic categories and industry-specific outlets, expanding your reach and increasing your visibility. Consider creating press releases that highlight different aspects of your design, such as its innovative features, sustainability, or social impact, to appeal to a broader range of media channels. By crafting content that is easily shareable across social media platforms, you increase the potential for your story to go viral and reach a wider audience. One of the most valuable features of the A' Design Award's press release system is the PRDS (Press Release Distribution System), which allows you to reach local and niche media outlets. By targeting regional publications and industry-specific platforms, you can tap into a highly relevant audience that is more likely to appreciate and engage with your design story. Highlight the local impact and significance of your achievement to create a stronger connection with your community and attract potential collaborators or clients. By leveraging the benefits of authentic storytelling, multiple press release credits, compelling content, and targeted distribution, you can maximize the impact of your achievement and strengthen your brand identity. Join A' Design Award to seize this opportunity to showcase your award-winning design and connect with a wider audience through the power of personalized press releases.


Learn More:
Press Manual page explains how to get press accrediation.
Press Packs page lists all the press kits prepared for winners.
Press Releases page lists all the press releases made by A' Design Award & Competition.

A' Design Award and Competition provides a series of complimentary tools and services for laureates to communicate their work to newspapers, publications and international design media.

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