Boluo Dan Logo And Brand Design by Guangzhou Cheung Ying Design Co., Ltd. |
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| DESIGN NAME: Boluo Dan PRIMARY FUNCTION: Logo And Brand Design INSPIRATION: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences. OPERATION / FLOW / INTERACTION: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture. PROJECT DURATION AND LOCATION: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual. TAGS: Logo, Branding, Visual Identity, Graphic Design RESEARCH ABSTRACT: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple. CHALLENGE: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards. ADDED DATE: 2024-03-30 09:52:59 TEAM MEMBERS (2) : Creative Director: Zhiji Dong and Designer: Lu Gu IMAGE CREDITS: Guangzhou Cheung Ying Design Co., Ltd., 2023. |
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NAME: Guangzhou Cheung Ying Design Co., Ltd. PROFILE: Guangzhou Cheung Ying Design Co.,Ltd. is a professional organization offering comprehensive and creative designs. It focuses on personalized brand experience and imbeds design thinking into various fields, which is to provide accurate and effective design language and visual solutions for brand establishment and application communication. They have no fixed model, no fixed style, and no fixed boundaries, their unique, flexible and smart model affects their design thinking and project operations. Through the integration capability of multi-dimensional excavation of the brand's unique DNA, They create a brand that resonates with people while allowing the brand to have sustainable competitiveness in a diversified market. |
| AWARD DETAILS | |
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Boluo Dan Logo and Brand Design by Guangzhou Cheung Ying Design Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Guangzhou Cheung Ying Design Co., Ltd.. · Click here to view the profile and other works by Guangzhou Cheung Ying Design Co., Ltd.. |
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