Yellow Crane Tower Water Packaging by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yellow Crane Tower PRIMARY FUNCTION: Water Packaging INSPIRATION: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics. OPERATION / FLOW / INTERACTION: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters. PROJECT DURATION AND LOCATION: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively. SPECIFICATIONS / TECHNICAL PROPERTIES: 225mmx60mmx60mm TAGS: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design RESEARCH ABSTRACT: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture. CHALLENGE: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture. ADDED DATE: 2023-09-27 12:48:03 TEAM MEMBERS (1) : IMAGE CREDITS: Jin Zhang, 2023. |
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| Visit the following page to learn more: http://www.sanbu.cc | |||||
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NAME: Wuhan Sanbu Brand Design PROFILE: Wuhan SANBU Brand Design focuses on providing customers with full brand design and product packaging design services. In the constant upgrading of the consumer market, Sanbu always aims to "making designs that convey feelings", uses culture and emotion to influence and touch consumers, and reshapes the brand and product packaging design that subverts convention and makes people fall in love at first sight for many consumer product enterprises. Services include: liquor, food, tea, coffee, dairy, catering, agricultural tourism, home furnishing, education and training, clothing and other fields, including Yellow Crane Tower, Yingbo Jinlongquan Beer, TsingTao Beer, Lijiang Shanlan Wine, Jiangjun Red Wine, etc. |
| AWARD DETAILS | |
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Yellow Crane Tower Water Packaging by Jin Zhang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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