Love Art Campaign by Daniel da Hora |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Love Art PRIMARY FUNCTION: Campaign INSPIRATION: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Dec 2021 in Stockholm SUE and it’s still running. |
PRODUCTION / REALIZATION TECHNOLOGY: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels). Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics. SPECIFICATIONS / TECHNICAL PROPERTIES: Posters: 480 X 640 mm Magazine: 200 X 280 mm TAGS: Art, Creative, Museum, Paintings RESEARCH ABSTRACT: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. Paintings names: Las meninas, Diego Velazquez (public domain); Nude Maja, Francisco Goya (public domain); Painter’s Mother, James Whistler (public domain); Composition 2, Piet Mondrian (public domain); A Bigger Splash, David Hockney (Gerety); Soup Cans, Andy Warhol (MoMA); baking the Bread, Anders Zorn (public domain). CHALLENGE: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can. ADDED DATE: 2021-02-22 22:33:13 TEAM MEMBERS (1) : Creative Director / Designer: Daniel da Hora IMAGE CREDITS: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024. |
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| Visit the following page to learn more: http://www.winghook.co/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dahlstedt Holding SL PROFILE: Dahlstedt Holding SL, a Spanish-based conglomerate with Swedish roots, operates across diverse sectors including equine trade and metalworking. With a focus on horse sales, equipment, and accessories, alongside metal instrument production, the company demonstrates versatility in its business endeavors. As the parent company of CT Horsecare, CT Equestrian, and Winghook, Dahlstedt Holding SL oversees a portfolio of entities catering to the equestrian community and metalworking industry. Through strategic management and a commitment to quality, Dahlstedt Holding SL remains a formidable presence in the market, blending Spanish vibrancy with Swedish precision. |
| AWARD DETAILS | |
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Love Art Campaign by Daniel Da Hora is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Daniel da Hora. · Click here to register inorder to view the profile and other works by Daniel da Hora. |
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