Glow Print Ad by John Vincent Redrico

Home > Winners > #28551




DESIGN DETAILS
DESIGN NAME:
Glow

PRIMARY FUNCTION:
Print Ad

INSPIRATION:
Nescafe Decaf targets Adult Urban dwellers who are daily drinkers of Nescafe classic. They drink their coffee at in the morning for stimulation and don't drink coffee at night as they won't be able to sleep. The aim of the WHY NOT? campaign is to encourage readers to enjoy Nescafe Decaf in the evenings. The Inspiration for the project came from star-shaped glow-in-the-dark wall stickers in children's bedrooms, which glows when lights are turned off.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This material was published back in 2010 as part of Nescafe Decaf’s WHY NOT? Campaign. It is the first glow in the dark magazine ad ever produced on print. Its aim is to encourage readers to enjoy Nescafe Decaf in the evenings. In a lit room, the material shows a Nescafe Decaf pack with the headline- SARAP NG KAPE. Translates to GREAT TASTING COFFEE. When lights are turned off, the moon and stars glow along the new copy that reads SARAP NG KAPE, LALO NA SA GABI! Translates to GREAT TASTING COFFEE, ESPECIALLY AT NIGHT!

OPERATION / FLOW / INTERACTION:
In a lit room, the material shows a Nescafe Decaf pack with the headline: SARAP NG KAPE (Great Tasting Coffee) When lights are turned off, the moon and stars glow along the new copy that reads: SARAP NG KAPE...LALO NA SA GABI! (Great Tasting Coffee...especially at night!)

PROJECT DURATION AND LOCATION:
The Project started October 2010 and was published in December 2010

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The whole project started from the client's brief to create a special execution print ad for Nescafe Decaf WHY NOT? Campaign, to be published exclusively within Summit Media titles. The Big Idea: READING A PRINT AD WITH NO LIGHTS. WHY NOT? The Inspiration: Glow-in-the-dark stickers in children's bedroom. The Execution: The Nescafe Decaf was printed with glow-in-the-dark colors. In a lit room, the material shows a Nescafe Decaf pack with the headline- SARAP NG KAPE. Translates to GREAT TASTING COFFEE. When lights are turned off, the moon and stars glow along the new copy that reads SARAP NG KAPE, LALO NA SA GABI! Translates to GREAT TASTING COFFEE, ESPECIALLY AT NIGHT!

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 8.5 x 11 inches Stock: C2S 140 Printing: Offset with Silk Screen for Glow in the Dark Ink

TAGS:
Print Ad, Interactive Print, Glow-in-the-dark, Creative Execution, Advertisement, Creative Design, Coffee, Nescafe, Decaf, Night, Magazine Ad

RESEARCH ABSTRACT:
The aim of the WHY NOT? campaign is to encourage readers to enjoy Nescafe Decaf in the evenings. The Inspiration for the project came from star-shaped glow-in-the-dark wall stickers in children's bedrooms, which glows when lights are turned off.

CHALLENGE:
Back in 2010, the print producers found it hard to find printers that can print with glow-in-the-dark ink.

ADDED DATE:
2013-02-28 11:01:59

TEAM MEMBERS (1) :
Publication: Summit Media, Editor-in-Chief: Dondi Limgenco, Art Director: John Vincent Redrico, Managing Editor: Iza Santos and Key Account Specialist: Alex Revelar

IMAGE CREDITS:
John Vincent Redrico, 2012.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Nescafe Decaf

PROFILE:
Nescafe Decaf Soothing, aromatic, and deliciously familiar, NESCAFÉ Decaf is the same rich coffee taste you’ve always loved, without the stimulation. The beans are decaffeinated ever so delicately to retain the coffee’s full-flavor and aroma, giving you a warm, comforting experience in every cup.



NOMINATION DETAILS

Glow Print Ad by John Vincent Redrico is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by John Vincent Redrico when results are announced.


AWARD DETAILS

Glow Print Ad by John Vincent Redrico is Winner in Graphics, Illustration and Visual Communication Design Category, 2012 - 2013.



· Press Members: Login or Register to request an exclusive interview with John Vincent Redrico.

· Click here to register inorder to view the profile and other works by John Vincent Redrico.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like John Vincent Redrico's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Glow Print Ad? Help us create a global awareness for good graphic design worldwide. Show your support for John Vincent Redrico, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.