Kjaer Weis Make-up collection by Marc Atlan |
Home > Winners > #23201 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Kjaer Weis PRIMARY FUNCTION: Make-up collection INSPIRATION: In direct contradiction to the typical, “granola-type” organic aesthetic, we instead designed objects with the precious feel of modern jewelry UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Kjaer Weis make-up line can claim to be the first entirely refillable make-up system in the world OPERATION / FLOW / INTERACTION: The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. We designed compacts shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly. Entirely refillable, these compacts are purposely conserved rather than recycled. Highly polished in a white bronze "Palladium" PROJECT DURATION AND LOCATION: The project started in May 2008 in Venice, California and finished in May 2010 in Venice, California. The make-up collection was initially launched in London, United Kingdom in June 2010. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: -The refillable compacts are cast in Zamac (Alloy of Zinc, Aluminum, Magnesium and Copper). -The secondary packagings (red boxes) are made of leather-textured recycled stock, silkscreened in matte white, hot stamped in silver foil and sealed with a long silver paper strip bearing all ingredients and legal markings. -The product refills (white blisters) are made of 100% recycled paper pulp silkscreened with soy-based inks. SPECIFICATIONS / TECHNICAL PROPERTIES: CREAM BLUSH Compact: 47mm x 57mm x 10mm - Secondary packaging: 57mm x 69mm x 18mm - Refill: Width 57mm x 97mm x 7mm. LIP TINT Compact: 30mm x 57mm x 10mm - Secondary packaging: 40mm x 67mm x 18mm - Refill: 57mm x 97mm x 7mm. EYE SHADOW Compact: 31mm x 35mm x 10mm - Secondary packaging: 40mm x 46mm x 18mm - Refill: 57mm x 97mm x 7mm. TAGS: make-up, make up, beauty, product design, graphic design, packaging, recycled, recyclable, refill, refillable, green, innovative RESEARCH ABSTRACT: In direct contradiction to the typical, “granola-type” organic aesthetic, we instead designed objects with the precious feel of modern jewelry. Aesthetically, the Kjaer Weis line fuses an understated and timeless classicism with the crisp minimal lines of radical sculptures. CHALLENGE: Kirsten Kjaer Weis gave us “carte blanche” to design her brand new eponymous make-up collection from scratch. We were in charge of creating every single element, from the logotype to the product design to the packaging. It was important that it be an organic and green product line. One week after the launch, the line was picked up by the UK’s largest retail beauty chain with 82 stores in the United Kingdom & the United States. The line has been featured internationally in over 500 magazines & blogs. In addition, the design won a Red Dot, a Gold Pentaward and is shortlisted in Wallpaper* Magazine’s Design Awards 2011 as one of the top 5 designs of 2010. ADDED DATE: 2010-12-26 14:20:46 TEAM MEMBERS (1) : Creative Director / Designer: Marc Atlan IMAGE CREDITS: Marc Atlan, 2010. |
||||
| AWARD DETAILS | |
 |
Kjaer Weis Make-Up Collection by Marc Atlan is Winner in Packaging Design Category, 2010 - 2011.· Press Members: Login or Register to request an exclusive interview with Marc Atlan. · Click here to register inorder to view the profile and other works by Marc Atlan. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations |
Did you like Marc Atlan's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
